Strategic Planning Director
Who are we?
Carat’s mission is to Redefine Media. We achieve better business outcomes for our clients through the command of media convergence. Established in 1968 as the world’s first media agency, Carat is part of Dentsu Aegis Network, the global communications network, Innovating the Way Brands Are Built. Consistently at the top of RECMA’s Global Qualitative Evaluation ranking, Carat serves clients in 150 countries via a network of more than 9,000 talented staff.
Here at Carat our people are put first; working from a beautiful open-plan office based a stone’s throw from Regent’s Park which is surrounded by cafés and restaurants, so you’re never short of something to get for lunch.
What’s the job? What will I actually do?
We are on the hunt for a Strategic Planning Director to work across some of most highly innovative accounts, Diageo EMEA, Arla UK, and Premier Foods UK!
About the clients:
Diageo (50%) has a broad and diverse portfolio of some of the most enduring alcohol brands in the world. This role is to be part of a Diageo Europe leadership team within Carat, delivering future facing strategic planning that will drive forward their transformation and digital agenda. The role will be to lead the planning businesses across Europe to ensure a cohesive strategic offering that can be rolled out across 13 European countries. There will be specific consideration to ensure a high quality of output on the five key brands, Guinness, Baileys, Smirnoff, Captain and Johnnie Walker as well oversight across all European brands.
Arla Foods (35%) are a progressive FMCG company spending £30m+ across 15 brands in three dairy categories. Despite being a global account, this is a UK role and we have a lot of autonomy as it is the biggest market. We have won several awards for our work on Arla and they are looking to be challenged, with a focus on the role of digital to grow their brands. Working with the Comms Planners and the lead creative agency (W&K) the key role of the GSPD will be to lead the annual planning process across the summer. There is an interesting challenge for Arla as they attempt to grow the Arla masterbrand across eight brands, and fold in some disparate brands into it. This is alongside planning iconic brands such as Lurpak and Castello.
Premier Foods (15%) are the home of many well-loved British brands such as Bisto, Oxo and Mr. Kipling spending c. £10m a year. The role of the GSPD is to work with McCann Erikson and the Comms Planners to write the annual plans for several key brands e.g. Mr Kipling.
Your key responsibilities will be:
- Deliver world class strategy to our key clients, being responsible ultimately for delivering business value to our clients through media strategy
- Deliver outstanding thought leadership
- Develop new products and analyses by working closely with other Strategists and members of the Insight, Digital and Innovation teams to find new ways of understanding and predicting behaviour, and productising them
- Build the Carat network by working closely with Carat local Strategy teams to coach them, and bring them up to consistent levels of excellence around the world
Who are we looking for?
You’ll need to be:
- Inspiring and self-driven, yet an inherent team player
- A strong understanding of the changing role of media in brand development
- A business and brand thinker, who understands the relationship between media and business outcomes
- You must be able to present to senior level clients and peers
- Effective influencers both internally and externally
- Ambitious and committed!
But, what can we offer you?
Our agency drives culture through our own employees, with clearly set objectives there is unprecedented potential for career progression, with almost 75% of our roles being filled by internal promotions. You will have access to Dentsu Aegis’ training and development programmes, you’ll work closely with the world’s biggest media partners to access exclusive features and products (tier one partnerships with Google, Facebook and Twitter!)
We are committed to creating a great place to work, so you’ll also get the little perks such as free toast in the morning, team days out, kitchen’s with free fruit, teas and coffee, 2 extra days’ holiday to get involved with charity work and you always get another day off for your birthday! But most importantly you’ll be part of a fun and collaborative team culture, and you will work in an environment where you are supported, pushed and developed!
Like what you’ve read? Hit the “apply” button and let’s chat!
Dentsu Aegis Network:
Dentsu Aegis Network is made up of nine global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with over 30,000 dedicated specialists. With consumers more connected, through a range of devices, than ever before, the era of media convergence is presenting many opportunities as well as a new, complex media eco-system. From identifying who the consumers are, to how they make their decisions.
We value the strength diversity brings to our business and are working hard to build a more inclusive workplace through partnerships with Stonewall, Business Disability Forum and Business in the Community’s race and gender equality campaigns. We are happy to discuss all flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly.
If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.